Page 5 - TREMMBIT SERVICES SUMMARY
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C. STRATEGIC MARKETING RELATED RESEARCH TASKS
Strategic Planning Process Related Marketing Research Task
(What We Help You Do)
1. Market Situation Analysis Situation Research Efforts
Market Analysis Opportunity assessment
Market Segmentation Benefit and lifestyle studies
Competition analysis Descriptive studies
Importance-performance analysis
2. Marketing Strategy Design Strategy-Driven Research Efforts
Target marketing Target Market Analysis
Positioning Positioning (Perceptual Mapping)
New-Product Planning Concept & Product Testing Test Marketing
3. Marketing Program Development Program Development Research
Product portfolio strategy Customer satisfaction studies Service
quality studies
Distribution strategy Cycle time research Retailing research
Logistic assessment
Pricing Strategy Demand analysis Sales forecasting
Integrated marketing communications Advertising effectiveness studies
Attitudinal research
Sales tracking
4. Strategy Implementation & Control Performance Analysis
Strategy control Product Analysis Environmental
Strategic information analysis forecasting
Marketing decision support systems
Source: TREMMBiT COUNSULT (2019).
